Reimagined how people entered and moved through Abhivyakti’s two venues, Gujarat University and ATIRA, by creating distinct entry experiences that set the tone from arrival. One entrance used light and the other used fabric, giving each space its own identity while still feeling connected. The work extended across the full on-ground journey, including wayfinding, parking and utility signage, circulation paths, washrooms, F&B zones, and communication templates, with a strong focus on clarity, accessibility, and simple navigation supported by a unified bilingual design system.

Sustainability was central to the approach. Reclaimed jute and modular metal frames were used to create adaptable signage that can be reused in future editions. Over 3.2 lakh people experienced the festival across 16 days, made possible through close collaboration with production, lighting, print, marketing, and management teams.