Millimetre
Year : 2026
Role : Creative Think Tank
Tools : Canva, Adobe Adobe Illustrator
Skills : Creative Strategy, Creative Direction, Vendor Management
Design and Production of Millimetre’s booth at IndiaWood’26, Bengaluru.
Creative direction across print, booth, website and social media.
At IndiaWood'26 held at Bangalore International Exhibition Centre, I worked with Millimetre as an independent creative consultant on a 13 x 10 m stall, shaping both the visual language and spatial experience. On the visual side, I directed print materials like the catalogues for Collezione Decimmal and the newly launched Collezione Essentia. Through spatial design, I helped define the booth circulation, installations, and detailing right from laminate applications and furniture to overall styling. I worked closely with IDO Design, Ahmedabad for design support, Verve Media for photo and video, and MM's in-house team for social media and website design.
The intent was to elevate the laminate booth experience through warm lighting, ambient jazz music, and a more artistic exhibition approach that isn’t typically explored in this category. With a strong focus on Collezione Essentia, the communication aimed to build brand recall while delivering real value to customers, positioning Millimetre as a brand that aligns India's surface solutions to a global standards with its thoughtfully curated laminates and matching edge bands.
